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Media

MEDIA CREDENTIALS

NORRA proudly hosts media representatives from around the globe to experience the ultimate Baja off-road multi-day racing events. NORRA ’s Baja rally race events include everything from high-speed desert action to the amazing and unique experience of the racing along side the mighty Pacific Ocean, the Sea of Cortez into the Pine Forests and majestic mountains of the Sierra de San Pedro Martir. NORRA offers one of the most diverse and exciting racing in the world.

Whether you’re representing a top media outlet, hired by a race team, shooting for one of our sponsors, or capturing content for commercial or personal use, applying for credentials is your first step towards covering the most epic multi-day off-road rally race in the world.

Our media team is committed to supporting you with the resources and information you need to cover this iconic event.

Below is our media policy:

Thank you for your interest in covering the National Off Road Racing Association, Inc.’s (“NORRA”) off-road rally events (“Norra’s Baja”, “Norra 500” or “Event”). To better help you during the Event and ensure a safe and professional working environment for all, NORRA and its Media Team, have established protocols and policies for obtaining a media credential (“Accredited Media”) and related media protocols and guidelines for the Event, Accredited Media and Content Creators. Failure to follow the protocols and guidelines could result in the loss of credentials for the Event, future events and loss of benefits.

National Off Road Racing Association, Inc. (“NORRA”) was formed to operate, promote and sanction off-road rallies in Mexico and the United States with the goal of leading the continued growth of the sport. NORRA has established a comprehensive media policy to allow for inclusive access and rights for Accredited Media and guideleines for media which applies to Content Creators. Accreditation is required to gain limited, nonexclusive license and access to non-spectator NORRA race stage locations. Content Creators are not accredited but receive various benefits and perks, are welcome and encouraged to promote the Evcents but are required to abide by the Media Policies. Accedited Media and Content Creators are referred collectively as “Media”. The most current version of the policy will be available on the media page of NORRA website. All Media MUST execute NORRA Media Release And Waiver as a condition of being provided a Media Credential. All Content Creators must execute NORRA Media Release And Waiver as a condition of receiving NORRA benefits.

NORRA Media Use Policy

  1. NORRA holds exclusive Media rights to all sanctioned NORRA events.
  2. Any content created by a credentialed NORRA media member, Content Creators, team representative or sponsor may not be used for commercial use unless pre-approved by NORRA and may be subject to licensing and media use fees. All Media planning a commercial digital, film, or television program must contact NORRA at filming@norra.com with a detailed description and proposal of the requested commercial use. Proposals will be reviewed on a case-by-case basis.
  3. Credentialed Media may not sell content to any person or entity other than the official sponsors and/or event entrants (“racer”) that is identified on their Media Application without prior written authorization from NORRA. Content Creators cannot sell content to any person or entity.
  4. Credentialed Media may sell photographs or video content to official sponsors and event entrants (“racer”) identified on their Media Application as part of an existing agreement between the photographer and entrant or sponsor. The entrant’s or sponsor’s use of any media sold is determined by that entrant’s or sponsor’s agreement with NORRA.
  5. Photographers or videographers capturing content for a sponsor or event entrant must only supply content directly to that racer or team marketing lead, and cannot supply imagery or video directly to any other entity or team sponsor without prior written authorization from NORRA.
  6. NORRA allows video production of the Event, in regard to the following:
    1. Videographer must hold a media license and have pre-approval from the NORRA prior to the Event.
    2. Videographer may sell a video package to entrants of the Event, as long as the video is focused on those entrants or is a short-format video recap of the competitor or of the Event.
    3. Short-format videos may include social media clips or produced video clips that highlight an entrant or the Event, but do not exceed three minutes in total run time.
    4. NORRA must pre-approve any production that is deemed as full-production, including but not limited to internet, webcasting, television, live streaming from stages, hosted live stream broadcasts, etc.
    5. Working on behalf of a team or sponsor and using live platforms on social media channels will be allowed, as long as they meet the requirements listed above and do not have a professional broadcast, hosts, graphics or music packages, and do not claim to be an official broadcast of NORRA or Event.
    6. NORRA reserves the right to require all Media members provide copies of any and all images, video, or audio content created at NORRA events. Any content used in NORRA social media postings, NORRA, its licensed partners, or its associated event websites, PR, or other articles written on behalf of NORRA will be credited to the creator.
    7. A violation of this agreement will result in immediate dismissal and credential removal from the event and non-approval for access to future events. NORRA may sanction, demote, or ban any credentialed media personnel (and any applicable associated team) or outlet unwilling to follow NORRA media policies. Content Creators will lose all benefits provided by NORRA.
    8. NORRA reserves the right to require that content deemed harmful to NORRA, the series, events or competitors be removed immediately.
    9. Accredited Media may not use NORRA video or photography without consent from NORRA, nor may it list or host NORRA-owned content on any channel or list without approval.
    10. NORRA may sanction, demote, or ban any credentialed media personnel (and any applicable associated team) or outlet unwilling to follow NORRA media policies.
    11. Media license holder agrees to reference the specific NORRA event (NORRA’S BAJA, NORRA 500, etc..) in all printed and aired work.
    12. Media agrees to provide NORRA with copies of work published, aired or shared across social channels as a result of the assignment. Copies may be via email, or internet link.
    13. All media members are requested to tag NORRA with its social media channels official names or #NORRA #NORRARally #Mexican1000 #NORRA500. All media members are also requested to collaborate with NORRA on all posts on their social media channels related to any NORRA Event for a period of 30 days before the Event, during the Event, and 30 days after the Event.

Professional Working Media Requirement

NORRA requires that Accredited Media be on a working assignment from a recognized outlet or team. All levels of media accredidation will be required to submit an assignment letter in their application from an editor, team, or equivalent authority in order to receive credentials. NORRA will not allow race team members that are not professional media to obtain a media credential.

Mandatory Daily Event Media Meetings

During the NORRA Event, NORRA Media Team will hold daily media briefing meetings. The meetings are MANDATORY for Accredited Media and sign in will be required and attendance will be monitored. Failure to attend all media meetings may result in dismissal and credential removal from the event and non-approval for access to future events. NORRA may sanction, demote, or ban any credentialed media personnel (and any applicable associated team) or outlet unwilling to follow NORRA media policies. Scheduled mandatory NORRA/event media briefing will focus on safety and event-specific details. The time and location of briefings will be announced for the event and individual events through the week/weekend. NORRA reserves the right to change this time and location in advance of the event.

Levels of Accreditation

NORRA has four media accreditation levels available; NORRA Staff Media, Team, Sponsor/Vendor,and Editorial Media. These levels have been established to elevate the safety of all involved based on motorsports experience and the needs of all media personnel. Upon timely and successful application, NORRA will assign one of these accreditation levels to approved media. Content Creators are welcome and encouraged but as noted below, they are not Accredited Media and are not entitled to the same level of benefits.

NORRA Staff Media

Staff Media is defined as authorized media personnel working directly for NORRA, including NORRA staff, event production crew, and approved contractors or vendors operating on behalf of NORRA.

Team

Designed for media professionals covering a specific race team at a NORRA event. This allows on-track access and the ability to shoot photo or video of entrant (s) participating in the event. This only allows for content to be provided to the specific entrant and does not allow for content to be provided to entrant sponsors. Media members covering for a team will be charged a credential fee in order to gain access. Team media must provide a background details to establish that they are media professionals (not merely team members) and a Letter of Assignment from the entrant team they have been hired to cover to prove competency and retention.

Sponsor/Vendor

Designed for media professionals on-site covering NORRA events for a contracted event sponsor or vendors to promote their involvement in the event. Media members covering for a vendor will be charged a credential fee in order to gain access. Sponsor/Vendor media must provide a Letter of Assignment with the company letterhead to prove retention.

Editorial Media

Designed for seasoned media professionals covering the races for a legitimate media outlet. Members of the press with are permitted to work from any allowed/safe location and must adhere to NORRA’s policies on safety. This includes print media, web-based enthusiast outlets and independent TV-based reporters. Editorial Media must provide a Letter of Assignment from the assigning media outlet they plan to cover to prove intent. A credential fee will not be charged in order to gain access.

Content Creator

Designed for influencers and content creators to share their experience at the event. These guests will not receive a media credential but instead will be given free access to the event and a media wristband, allowing them the perks of the NORRA bivouac and media tent. Influencers will not be granted track access vests unless specifically escorted by a member of the NORRA staff.

NORRA Licensing and Event Application Process

All media applicants must purchase either a Single Event or Annual NORRA Media License. Purchase of the license does not give final approval for a media member to work at an event.

The following process is in place effective January 1, 2026, for media applications.

  1. Purchase a NORRA Media License at LINK. This will either be a single event or an annual license. If you choose a single event, you will be able to choose the specific event you will be working at. If you choose an annual license, you will be able to choose any or all of the events you wish to attend.
  2. Roughly 90 days before the event, you will receive an email about applying for the upcoming event. That application will determine your media access level, as well as your media status for the event.
    1. This application will also be linked on the NORRA Media page on NORRA Website.
    2. Once you have received approval for a NORRA event in 2026 and you have an annual license, you will be given access to the event.
    3. Approved media will not be required to purchase a general admission ticket.
    4. You will receive approval/denial no later than 5-10 business days following your credential submission.
    5. Media registration for each event will close 10 days prior to the start of the event. If you do not have your credentials or other team media in place, you will not be approved.
    6. Media communication for each event will happen through email or our staff members will reach out directly for feedback or updates.
    7. If you have any questions, please contact NORRA Media, email film@norra.com

All NORRA License holders will receive an electronic confirmation of their license, which they must keep on their phone or print while at the event.

Media Accreditation Conditions of Application Issue and Use

Must be at least 18 years old at the time of application.

Must abide by NORRA media Code of Conduct:

  1. I recognize that safety is the overriding concern at all times and my credentials can be revoked for unsafe conduct.
  2. I will look out for the safety of spectators, volunteers and competitors as well as myself.
  3. I will not be under the influence of drugs or alcohol when working a NORRA Event.
  4. I will not abuse the privileges granted by NORRA media accreditation.
  5. I understand that my actions may impact others in the sport.
  6. I will follow all instructions from any event or NORRA official.
  7. I will endeavor to support NORRA and help promote safety in off-road racing.
  8. I will act in the best interests of the sport.
  9. I will respect my fellow media and work together so that all media can achieve their desired content.
  10. Media credentials (vest, event credentials and media flag on vehicle) must be worn at all times while working an NORRA event.
  11. NORRA media credentials are non-transferable and allow access only to the person to whom they were issued.
  12. Any member of NORRA event staff(s), NORRA stewards, or event officials, may revoke credentials at any time.
    1. Credentials can be revoked for unsafe behavior, abuse of NORRA Media Code of Conduct, behavior deemed unflattering to NORRA Interational and Regional Series and any other breach of the spirit of the arrangement.
  13. If provided by the event, vehicle identification flags must be affixed to a whip that is highly visible.

On Stage Safety Procedures

NORRA stage-side safety standards were created to help photographers/videographers remain out of the path of potential incidents. These standards will be reviewed and restated in the pre-event media briefing.

Requirements for Stage-Side Safety

Motor racing is a dangerous activity and all who participate as competitors, workers and attendees are primarily responsible for their own personal safety.

  1. The racecourse (or stage), and adjacent areas, including service areas, are extremely dangerous locations during a competition.
  2. NORRA Media members will avoid placing themselves in dangerous areas during the competition.
  3. Any person found violating the safety guidelines will be immediately removed from the area of the competition. The media member(s) may also be subject to fines from NORRA or the event.

Media Safety Procedures Recommended on Stages

The following is a list of safety procedures recommended by NORRA for all media members. Questions on these safety rules may be directed to NORRA Media Director.

  1. Pay attention for vehicles
    1. Always look upstage; the direction that vehicles will come from.
    2. Keep vehicles in your line of sight.
    3. Listen, you will likely hear vehicles before you see them.
  2. Never stand on the outside of corners or in other likely impact zones.
  3. Use remote cameras whenever possible.
  4. NORRA recommends the use of a spotter.
  5. Keep several feet between you and the racecourse.
  6. Have an escape route planned, or a safe place to go if a vehicle loses control near you.
  7. Stand at least two feet back from walls, fences, and k-rail, these barriers can move when hit by a vehicle.
  8. Be in place before the first car passes your location. Assess the safety of your position.
  9. Know the time gap between cars and be prepared for multiple vehicles to pass your location at one time.
  10. NORRA and its Event Officials have final word on where you stand. If asked to move, move without discussion or you will be removed.

NORRA and Media On-Stage Rules

  1. Always work from the relative safety of an adequate barricade (berm, tree, grade separation, etc.), have an exit strategy and do not place yourself between a solid object and race traffic.
  2. Avoid working in a likely crash zone:
    1. “Outside” of turns
    2. “Down range” of jumps and other substantial hazards
  3. Do not access the racing surface (stage racecourse) during the competition (between announced start time of each stage and sweep).
  4. Do not access the racing surface during the competition. This includes driving on the racecourse while the course is still active.

Media Drone Policy

NORRA allows drones on a limited basis in 2026. To be approved to man a drone at an NORRA event, you will need the following:

  1. A copy of a valid Remote Pilot Certificate from the Agencia Federal de Aviación Civil (AFAC), and if available a FAA Drone Commercial Operator’s License, must be provided to NORRA one week prior to the start of the event. Certificate must include your AFAC and FAA number with proof of safety completion.
  2. Minimum of $500,000 in Drone Liability Insurance. NORRA must be included as an additional insured and a copy of the insurance certificate must be provide to NORRA prior to the start of the event.
  3. NORRA requires that Drone pilot MUST follow and comply with ALL AFAC (while in Mexico) and FAA (while in the United States) rules and regulations at all times. Failure to do so will result you will be removed from the event and fined $1,000. Your NORRA Media license will be revoked for the remainder of the year, and you will not be able to work as a media member for up to two years from the date of the incident.
  4. No use of smaller drones that do not need to be licensed are acceptable at NORRA events.
  5. A list of approved Drone pilots will be given to event officials, and a letter of approval will be given by NORRA to the drone pilot for approval of that event.
  6. A drone may not be flown over crowds or spectator areas.
  7. No drone or any type of unmanned aircraft system is allowed to operate in the no-fly zone extending 250 yards in any direction of any ceremonial or timed start/finish area. Only NORRA and NORRA Live Streaming operations are exempt from this policy.
  8. A drone may not interfere with a competitor on stage, or event officials working the event, either on stage or in public areas. You may pilot the drone above a car, but never in front of or in the vision of a moving competition or opening/sweep vehicle. Shots form above are acceptable.
  9. If an event official determines you are out of compliance or being unsafe, you will be asked to land the drone and may be removed as media from the event.
  10. If you do not have approval to use a drone at an NORRA event, you will be removed from the event and fined $1,000. Your license will be revoked for the remainder of the year, and you will not be able to work as a media member for up to two years from the date of the incident

NORRA Responsibility Toward Media

NORRA has committed to providing the following services at all 2026 NORRA events:

  1. NORRA Marketing personnel to serve as point of contact to support media members, assist with credentialing, questions, and media safety briefing.
  2. Scheduled mandatory NORRA/event media briefing focused on safety and event-specific details.
    1. The time and location of this briefing may be listed in the supplemental regulations for the rally.
    2. NORRA reserves the right to change this time and location in advance of the event.
  3. Comprehensive standardized media kits, which will include stage information, schedules, restricted media locations, maps and contact information will be sent in a media welcome kit email 2 days before the start of a rally.
  4. High visibility and easily recognizable numbered media vests will be available for each level of media at the Media Registration location prior to each event.
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