BILSTEIN and NORRA: Winning Innovation Meets Baja Tradition

From the first Mexican 1000 in 1967 to today’s modern race machines, one name has been there the entire way—BILSTEIN. When racers first charged down the untamed Baja peninsula, they knew one thing for certain: the best shocks made the difference between finishing and breaking. Back then, as today, that meant BILSTEIN.

Fast forward to 2025, and BILSTEIN continues to push the limits of suspension technology with products built for both professional racers and everyday enthusiasts. Leading the way is the BILSTEIN Black Hawk Powersports coilover shock for UTVs—a bolt-on suspension system designed to bring race-proven performance to factory-based machines. With 3 compression zones, 2 rebound zones, a 2-stage internal compression stop, and an internal rebound stop, the BILSTEIN Black Hawk Powersport Shocks deliver unmatched bottom-out control and stability—without the need for external bump stops or limit straps. In short, it’s bolt on and go Baja-ready performance.

This powerful technology is trusted by rising stars like Kaden Wells, who will line up at the NORRA 500 (October 9–12) fresh off his win at the 400. Racing his Turbo Can-Am equipped with BILSTEIN Black Hawk Powersports shocks, Wells represents the evolution of the sport—240 horsepower, 26 inches of travel, and suspension performance that early Baja pioneers could only dream of.

At NORRA, you’ll see it all—modern UTVs equipped with cutting-edge shocks like the BILSTEIN Black Hawk Powersport Shocks, vintage Baja legends still running hard, and even adventure seekers joining the Meyers Manx Safari Expedition. Whether you’re racing, spectating, or just exploring, BILSTEIN and NORRA deliver the ultimate Baja experience.

Registration for the NORRA 500 is open now at www.norra.com. Don’t miss your chance to experience the race, the culture, and the suspension technology that continues to set the standard in Baja.

About BILSTEIN:

Founded in 1873, BILSTEIN is the world’s leading manufacturer of shock absorbers and suspension technology. As an OE supplier to brands like Ford, Toyota, GM, BMW, Mercedes-Benz, and Porsche, BILSTEIN brings the same precision and performance to its aftermarket line—engineered for everything from daily driving to extreme off-road use. Our motorsports technology drives innovation across all product lines, delivering confidence, control, and durability. Today, BILSTEIN Aftermarket and Motorsports employs nearly 980 team members across three U.S. locations, distributing more than 3,500 part numbers nationwide. Operating under the ThyssenKrupp Component Technologies Group, BILSTEIN is more than just a shock absorber—BILSTEIN is WAY AHEAD.

For more information, visit www.bilstein.com or follow @bilsteinus on social media.

Print Contact:
Mike Ingalsbee
NORRA Communcations
Phone: +1 858-400-7440 x5

Sponsorship, Social Media, Radio, and Television Contact:
Val Douglas