October 8, 2024

Bilstein Teams Up with NORRA for the 2024 King of the Beach NORRA 500!

The 2024 King of the Beach NORRA 500 is just around the corner on Oct 11 - 13, and this is going to be a fast and technical race! Bilstein, the iconic name in suspension technology, is once again stepping up as an official sponsor of this legendary event. Known for their top-tier shocks, Bilstein has been a game-changer in off-road racing for decades, with many of the historic vehicles in the Mexican 1000 and NORRA 500 still running on their original Bilstein shocks. From daily drivers to pro-level race machines, Bilstein’s quality and performance are unmatched both on and off the road.

But there's more! This year, Bilstein will present the prestigious Madonna Award — a prize with deep roots in motorsport history. First introduced in 1984 at the NASCAR Winston Cup Championships, the award honors racers who show not only a fierce competitive spirit but also sportsmanship, resilience, and character. Past recipients include off-road legends like Ivan "Ironman" Stewart, Mark McMillin, and Mark Stahl, all of whom have left their mark on the sport—and now it’s your turn!

The 2024 King of the Beach NORRA 500 isn’t just about racing—it's about the stories you’ll tell for years to come. Each stage of the rally is a blend of breathtaking scenery and grueling challenges that only Baja can offer, and this year’s race will be technical and fast!

For more details on how to be part of this unforgettable experience, head to norra.com. To learn more about Bilstein shocks visit bilstein.com

The 2024 King of the Beach NORRA 500—where legends are born!

 

Print/Radio/Television Media Contact:
Mike Ingalsbee
NORRA Communcations
Phone: +1 858-400-7440 x5

Social Media Contact:
Val Douglas

NORRA - National Off Road Racing Association. Home of the Mexican 1000 and the NORRA 500