April 18, 2024

Bilstein Official Sponsor Of NORRA Mexican 1000

Throughout offroad racing history, Bilstein has been there forging the future. Many of the historical cars and trucks competing in the Mexican 1000 are running on the same shocks that the vehicle was equipped with when new. Bilstein quality and performance is legendary, and they have applications that cover everything from daily drivers to professional race vehicles; on, and off the road.

At the Mexican 1000, Bilstein will be awarding the coveted Madonna Award. The tradition of the Bilstein Madonna Award in the United States began in 1984 with the NASCAR Winston Cup Championships, and has evolved to recognize the accomplishments of individuals in many areas of motorsports. The Madonna award is given to “an individual who wins a championship in a major American racing series, displays sportsmanship and positive character traits on and off the track, and possesses an intense desire to win while overcoming adversities.” Off-road racing champions such as Ivan "Ironman" Stewart, Mark McMillin, and Mark Stahl, have all been past recipients of the Madonna. Both McMillin and Stahl have earned Madonna’s in the early days of offroad racing, and in the modern era while competing in the Mexican 1000 rally.

No other event offers the rich history, amazing tales, interesting characters and spectacular backdrops that the NORRA Mexican 1000 delivers. Every stage of the rally has its own unique flavor. Together they encompass the unique challenges and incredible beauty of the Baja Peninsula. The challenge creates great comradery amongst the competitors. After a hard fought day of racing, you can sit around the camp fire, or belly up to the bar with industry titans, regular Joes, or racing icons. The stories you create will be the subject of tales told in the future. You might even win a Madonna award from Bilstein. Go to to find out more.


Print/Radio/Television Media Contact:
Mike Ingalsbee
NORRA Communcations
Phone: +1 858-400-7440 x5

Social Media Contact:
Val Douglas

NORRA - National Off Road Racing Association. Home of the Mexican 1000 and the NORRA 500