April 4, 2024

STEEL-IT Covers Everything at the 2024 NORRA Mexican 1000

STEEL-IT® Brand Coatings has been a proud sponsor of NORRA since 2018. This year, STEEL-IT celebrates 50 years and is just getting started, having recently expanded its product offering with a new color, Charcoal 1006 Polyurethane.

The new color contains all the same incredible properties as their existing colors provide. These unique properties have made STEEL-IT the choice of leading Motorsports/Powersports builders and race teams who value superior performance. STEEL-IT protects suspensions, chassis, and other metal parts with a proven, durable shield against corrosion, high-speed impact from rocks, and other objects that batter their vehicles while competing on some of the world’s most punishing race courses. Moreover, STEEL-IT’s weldability is a signature benefit that saves racing teams hours of repair time. Instead of having to strip parts back to bare metal, STEEL-IT’s special stainless steel content allows you to weld directly to it, providing a significant time savings over any other coating. Available in handy aerosols or larger quarts/gallons for bigger applications.

STEEL-IT is offering a special NORRA 20% Discount On All Products. Just go to and use the code 24NORRA1K when ordering. These incredible savings are one time use per customer. The code will expire at the end of 2024.

In addition to covering chassis and important parts on competitor’s vehicles, STEEL-IT will also be covering the action. Their media team will be shooting photos of the racing, celebrations, and general good times had by all. STEEL-IT’s talented photographers will catch the vehicles as they traverse the most spectacular areas to be found.

No other event offers the rich history, amazing tales, interesting characters and spectacular backdrops that the NORRA Mexican 1000 delivers. Every stage of the rally has its own unique flavor. Together they encompass the unique challenges and incredible beauty of the Baja Peninsula. The challenge creates great comradery amongst the competitors. After a hard fought day of racing, you can sit around the camp fire, or belly up to the bar with industry titans, regular Joes, or racing icons. The stories you create will be the subject of tales told in the future. Go to to find out more.

Print/Radio/Television Media Contact:
Mike Ingalsbee
NORRA Communcations
Phone: +1 858-400-7440 x5

Social Media Contact:
Val Douglas

Photos courtesy of STEEL-IT
NORRA - National Off Road Racing Association. Home of the Mexican 1000 and the NORRA 500