STEEL-IT Covers Everything At The 2023 Yokohama NORRA Mexican 1000 Presented By Meyers Manx.

Covering The Action!
Offering Discount On All Products!


AGUA DULCE, CALIF. - STEEL-IT® Brand Coatings is a proud sponsor of NORRA. You can also find their coatings covering full chassis, suspension parts, and anything else that needs protection from corrosion or impacts at the NORRA Mexican 1000. STEEL-IT is offering a special NORRA 20% Discount On All Products. Just go to and use the code 23NORRA1K when ordering. These incredible savings are one time use per customer. The code will expire at the end of 2023.

In addition to covering important parts, STEEL-IT will also be covering the action. Their media team will be shooting photos for those of us who are unable to be there for the racing, celebrations, and general good times had by all. STEEL-IT’s talented photographers will catch the vehicles as they traverse the most spectacular areas to be found.

For many years now, STEEL-IT Polyurethane coating has become the choice of leading motorsports / Powersports builders and race teams who value the coating’s superior performance, protecting suspensions, chassis, and other metal parts that require a proven, durable shield against corrosion, high speed impact from rocks, and other objects that batter their vehicles while competing on some of the world’s most punishing race courses. Moreover, STEEL-IT’s weldability is a signature benefit that saves racing teams hours of repair time. Instead of having to strip parts back to bare metal, STEEL-IT’s special stainless steel content allows you to weld directly on it providing a huge time savings over any other coating.

STEEL-IT Brand Coatings achieve their superior level of performance by combining an abundance of custom-engineered 316L stainless steel micro-flakes with various resins, including polyurethane and epoxy. When sprayed, brushed, or rolled on, these flakes align horizontally to form a densely packed barrier of pure stainless steel. This stainless steel shield makes materials coated with STEEL-IT nearly impervious to corrosion and corrosive elements while providing a durable finish that resists scratching and flaking even under the most challenging conditions, like 1000 miles of the Baja Peninsula.

No other event offers the rich history, amazing tales, interesting characters and spectacular backdrops that the NORRA Mexican 1000 delivers. Every stage of the rally has its own unique flavor. Together they encompass the unique challenges and incredible beauty of the Baja Peninsula. The challenge creates great comradery amongst the competitors. After a hard fought day of racing, you can sit around the camp fire, or belly up to the bar with industry titans, regular Joes, or racing icons. The stories you create will be the subject of tales told in the future. Go to to find out more.


"The Happiest Race On Earth!"
###   Good Vibes. Good Times!   ###


Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.

NORRA enjoys corporate partnerships with Yokohama Tire, Meyers Manx, Bilstein Shock Absorbers, Rugged Radios, STEEL-IT, Raceline Wheels / Nomad Wheels / Mobelwagen Wheels, Adler Motorsports, McMillin Racing, Maxima Racing Oils, Multitool USA, Biltwell, Cervecería Transpeninsular, PCI Race Radios, Schampa, K&N, Baja Bush Pilots, The Fab School, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.

NORRA - National Off Road Racing Association. Home of the Mexican 1000 and the NORRA 500