NORRA Supports Rider's Quest For Ultimate Ironman Challenge!
Providing Transport And Commemorative Plaque To Riders Competing In Both The Sonora Rally & The Mexican 1000.


AGUA DULCE, CALIF. - There are riders who compete ironman style and there are those who go even farther. A select few riders are up to the ultimate rally challenge. They will compete in both the Sonora Rally and also the Mexican 1000. NORRA will have a van and trailer to transport these Ultimate Ironman competitors after the Sonora rally concludes. The NORRA van will depart San Luis Río Colorado on the morning of April 29th around 8:00am. The van holds about 14 people and the trailer has room for seven bikes or so. Once the van arrives back in Ensenada at the Mexican 1000 contingency, they will have a special fast track lane through tech inspection. They will have plenty of time to complete tech inspection before the driver’s meeting at 6:00pm. The next day they will set out on their ultimate Ironman adventure down the Baja Peninsula during the NORRA Mexican 1000.

So far three riders have committed to this incredible undertaking. Matt Sutherland who states on his NORRA profile that he is “Just here for the Tacos and roadbooks,” Mike Shirley from Rally Navigator and RallyMotoShop’s Mathew Glade. “The heart of Rally Racing is endurance,” says Matthew Glade. “A truly great rally is true test of both metal and mettle, and the Ultimate Ironman will ask everything of people and machines as we travel from the mountains of Hermosillo through the beaches and dunes of Peñasco and San Luis, then down the rough and wild Baja to a finish in San José Del Cabo. I'm thrilled at the opportunity to combine these two epic events spanning much of northern Mexico into the longest, hardest, most diverse offroad race in North American rally history.”

Every rider who takes on the Ultimate Ironman Challenge will receive a special commemorative plaque from NORRA and the Sonora Rally to celebrate such an achievement. That’s in addition to any class trophies earned during the Mexican 1000 rally. Riders who take part in this challenge will forever establish themselves as elite rally competitors with ultimate endurance. There is no time to wait, make your plans today! You can experience the same wonder and sense of achievement those early thrill seekers sought in the 1960’s when you join NORRA in Baja. The Mexican 1000 was, and is, a totally unique event, come along on the journey. Don’t miss out. For all the latest information on the NORRA series go to


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Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.

NORRA enjoys corporate partnerships with Yokohama Tire, Meyers Manx, Bilstein Shock Absorbers, Rugged Radios, STEEL-IT, Raceline Wheels / Nomad Wheels / Mobelwagen Wheels, Adler Motorsports, McMillin Racing, Maxima Racing Oils, Multitool USA, Satélite del Norte, Biltwell, Cervecería Transpeninsular, PCI Race Radios, Schampa, K&N, Baja Bush Pilots, The Fab School, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.

NORRA - National Off Road Racing Association. Home of the Mexican 1000 and the NORRA 500