FOR IMMEDIATE RELEASE
March 24, 2023
The Latest From NORRA
BILSTEIN Is Back As Official Shock
Of The 2023 Yokohama NORRA Mexican 1000
Presented By Meyers Manx!
Forging The Future!
Madonna Award Returns!
PHOTOS BY: BILSTEIN / BINK DESIGNS / FOTOSOL / GETSOME PHOTO
AGUA DULCE, CALIF. - Bilstein is back at the 2023 Yokohama NORRA Mexican 1000 Presented By Meyers Manx as the Official Shock. Throughout offroad racing history, Bilstein has been there forging the future. Many of the historical cars and trucks competing in the Mexican 1000 are running on the same shocks that the vehicle was equipped with when new. Bilstein quality and performance is legendary, and they have applications that cover everything from daily drivers to professional race vehicles; on, and off the road.
Technical knowledge gained over the course of over 140 years is the basis of Bilstein’s new Black Hawk Powersports shock absorbers. For the first time, BILSTEIN’s patented two stage, externally adjustable Zone Control jounce cut-off system is available for the power sports market. The Black Hawks contain 4-Way Adjustable Damping, Dual Speed Compression Adjustable Reservoir (High-Low Speed), Adjustable Internal Hydraulic Bump Stop (JCO) and Adjustable Rebound. Bilstein’s technology will transform your factory based truck or SUV into a performance offroad machine, or allow your race vehicle to outperform the competition in the toughest conditions.
>> CLICK TO FIND A SUSPENSION FOR EVERY OBSESSION!
At the Mexican 1000, Bilstein will be awarding the coveted Madonna Award. The tradition of the Bilstein Madonna Award in the United States began in 1984 with the NASCAR Winston Cup Championships, and has evolved to recognize the accomplishments of individuals in many areas of motorsports. The Madonna award is given to “an individual who wins a championship in a major American racing series, displays sportsmanship and positive character traits on and off the track, and possesses an intense desire to win while overcoming adversities.” Off-road racing champions such as Ivan "Ironman" Stewart, Mark McMillin, and Mark Stahl, have all been past recipients of the Madonna. Both McMillin and Stahl have earned Madonna’s in the early days of offroad racing, and in the modern era while competing in the Mexican 1000 rally.
No other event offers the rich history, amazing tales, interesting characters and spectacular backdrops that the Yokohama NORRA Mexican 1000 delivers. Every stage of the rally has its own unique flavor. Together they encompass the unique challenges and incredible beauty of the Baja Peninsula. The challenge creates great comradery amongst the competitors. After a hard fought day of racing, you can sit around the camp fire, or belly up to the bar with industry titans, regular Joes, or racing icons. The stories you create will be the subject of tales told in the future. You might even win a Madonna award from Bilstein. Go to norra.com to find out more.
"The Happiest Race On Earth!"
### Good Vibes. Good Times! ###
Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.
Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.
NORRA enjoys corporate partnerships with Yokohama Tire, Meyerss Manx, Bilstein Shock Absorbers, STEEL-IT, Rugged Radios, Raceline Wheels / Mobelwagen / Nomad Wheels, Adler Motorsports, McMillin Racing, Maxima Racing Oils, Multitool USA, Satélite del Norte, Biltwell, Cervecería Transpeninsular, PCI Race Radios, Schampa, K&N, Baja Bush Pilots, The Fab School, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.