FOR IMMEDIATE RELEASE
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September 29, 2022
The Latest From NORRA
MAXIMA Racing Oils Is Buying The Beer For The NORRA 500!
Introducing MAXIMA Racing Oils -
"Los Campeones de Yokohama NORRA 500!"
AGUA DULCE, CALIF. - Maxima Racing Oils will be providing the delicious beer served at the NORRA 500. Cerveceria Transpeninsular’s Baja Blonde is a special Blond Ale brewed specifically to quench your thirst after a day experiencing the beauty and challenge of Baja during the NORRA 500. Maxima Racing Oils have been the reason for many celebratory toasts in their days. Maxima is a race-inspired, product driven company that formulates, develops, manufactures and distributes high performance oils, lubes and ancillary products. The essence of their brand is communicated through hundreds of championships with world class racers, tuners and teams who rely on Maxima for unsurpassed performance in high-stress conditions without fail.
Maxima Racing Oils was created for world-class racers, men and women who challenge the limits of possibility. It’s in their DNA to identify problems, formulate solutions and execute at the highest levels of competition. A simple goal to make things better than ever thought possible. Founded in 1979 and headquartered in Southern California, Maxima is recognized as one of the most coveted brands in the racing industry. Decades of active involvement in professional racing has led to powerful technology and a full array of market leading products. The company continues its heritage by playing an active role in the sport and racing communities. Maxima strives to deliver superior quality for recreational athletes or world champions; just like NORRA does.
Nothing tastes better after a day in the dirt than a cold beer; especially when it’s a crafted beer created by people who have been racing and riding in Baja for years. Cerveceria Transpeninsular’s many delicious beers are named for surf spots, coastal views, and points of interest that every Baja racer knows. They brew the NORRA beer, and put it in special collector cans that commemorate the event. They make great mementos to go with the friendships you will develop racing with NORRA. After days of competition, and nights of celebration, there is a unique comradery that is forged between everyone in attendance. There is genuine rivalry on the course, but the overall goal always becomes getting everyone to the finish line to revel in the day. If you love to race, love to have fun, and love the food, drink and music of Baja, Come join us at the NORRA 500. Go to www.norra.com to find out how you can drink a toast to Maxima Racing Oils at the NORRA 500.
"The Happiest Race On Earth!"
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### Good Vibes. Good Times! ###
ABOUT NORRA
Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.
Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.
NORRA enjoys corporate partnerships with Yokohama Tire, Method Race Wheels, Bilstein Shock Absorbers, STEEL-IT, Rugged Radios, Adler Motorsports, McMillin Racing, Maxima Racing Oils, Multitool USA, Satélite del Norte, Biltwell, Cerveceria Transpeninsular, PCI Race Radios, Schampa, Optima Batteries, K&N, Horsepower Ranch, Baja Bush Pilots, The Fab School, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.
