FOR IMMEDIATE RELEASE
September 21, 2022
The Latest From NORRA
NORRA Fighting Cancer With GRUPO RETO DE ENSENADA At The 2022 Yokohama NORRA 500 Presented By Method Race Wheels
Proceeds Of Special Limited Edition Pink Metal Flake NORRA Decal Sales And All Donations Go Directly To Charity!
AGUA DULCE, CALIF. - In order to bring attention to breast cancer awareness, NORRA will have special edition pink metal flake NORRA decals at the Yokohama NORRA 500 Presented by Method Race Wheels. The proceeds from decal sales, in addition to any donations collected, will go directly to Grupo Reto de Ensenada so they can continue the vital work they do combating cancer. Grupo Reto de Ensenada has been providing a whole range of support and services to cancer patients and their families since 1996. Their mission is to help the people of Ensenada through the physical and emotional recovery during cancer treatment. They provide occupational, group and psychological therapy. They hold workshops and training courses to help develop skills and talents that will strengthen self-esteem. Their physical and emotional rehabilitation programs include group and individual therapy sessions, visits to hospitals and chemotherapy rooms, and items such as bras, breast prosthesis, wigs and head coverings. Their educational programs benefit adults, high school and university students, as well as children as young as 10 years old.
Every single peso collected makes a difference to families who are in the fight of their lives. Not only are the NORRA decals incredibly cool, but they are for a noble cause; saving lives. The decals will be available during registration on Thursday the 29th. You can get them from registration sales table at registration or at the NORRA official shirt vendor located at the Casino and on Contingency Row. On Friday the 30th and Saturday the 1st you can get your decals at the NORRA Official Shirt Vendor booth located at the start and finish Lines. If any are still available by Sunday the 2nd the NORRA official shirt vendor will be at the awards ceremony held at Cerveceria Transpeninsular. These decals will go fast, so get them early. Any additional donations will also be accepted and go directly to Grupo Reto de Ensenada so they can continue the incredible work they do.
A SPECIAL NOTE: This charity project was initially constructed surrounding October's Breast Cancer Awareness Month by one of NORRA's own female hero's "Super Val"!
Only fitting, given the cause – print and production was handled by another NORRA hero Natalie "Radalie" at SignArtGraphix!
At the NORRA 500, the people and cars from every era of offroad racing compete alongside each other. The unique event captures everything there is to love about Mexico. The routes travelled during two days of racing include the infamous pine forest, the beach, and the desert. No other racing event pays tribute to the history of offroad racing while also providing the memories and campfire stories that will be told by future generations. The NORRA 500 reduces complicated planning and logistics so teams can concentrate on racing, and having fun. Each evening the NORRA team will offer locally inspired hospitality starting with happy hour events, and concluding with dinner. If you have always wanted to bring your family, and friends to see what NORRA is all about, or want to get your feet wet racing in Baja, this is the event for you! Go to www.norra.com to find out how to join the fun!
"The Happiest Race On Earth!"
### Good Vibes. Good Times! ###
Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.
Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970’s.
NORRA enjoys corporate partnerships with Yokohama Tire, Method Race Wheels, Bilstein Shock Absorbers, STEEL-IT, Rugged Radios, Adler Motorsports, McMillin Racing, Maxima Racing Oils, Multitool USA, Satélite del Norte, Biltwell, Cerveceria Transpeninsular, PCI Race Radios, Schampa, Optima Batteries, K&N, Horsepower Ranch, Baja Bush Pilots, The Fab School, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.