FOR IMMEDIATE RELEASE
February 11, 2021
The Latest From NORRA
NORRA is committed to overcome obstacles and move forward with April's Yokohama NORRA Mexican 1000.
Agua Dulce, CALIF. – Back in 1967, racers in the first ever sanctioned off road race, the NORRA Mexican 1000, set out down the length of the Baja Peninsula to see who would get there first. It was not certain they would even make it the entire way, but they were willing to give it their all in the name of adventure. The challenges were enormous, but that’s what made success so rewarding.
Even with advances to technology, racing the length of the Baja Peninsula is still a challenge, and there are still many who choose to accept the trials and tribulations because the reward is so sweet. It’s in this spirit of overcoming any obstacles that NORRA is moving forward with the 2021 Mexican 1000. The global pandemic has taken a toll on so many of our pursuits, affected our families, and cast a shadow of despair over our lives, but like you, NORRA will persevere.
We will be using the latest covid protocols to keep both our participants, and the people of Baja as safe as possible; that’s our number one priority. We may not be able to party as much as usual, but we can still enjoy the food, drink, culture, and beauty of Baja, all while challenging ourselves, and our fellow competitors. This event will not be like usual, but we will be racing in Baja, and that’s worth doing.
Racers are not strangers to adaptation. Some of the best stories from the Mexican 1000 involve overcoming whatever hurdles got in the way. NORRA is working with government officials, local towns, providers of safety, and sanitary products, and you racers to make the Mexican 1000 a success. Together, we can make this happen. We will have to do things differently, but it will still be “The Happiest Race on Earth!”. Join us on Fri. April 23rd through the 30th for some great times in Baja. For the latest information on the Mexican 1000 as well as other NORRA events go to www.norra.com.
### "The Happiest Race On Earth!" ###
Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern pre-runners, trucks, buggies, UTVs, bikes and desert Rally Raid cars.
Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.
NORRA enjoys corporate partnerships with Yokohama Tire, Method Race Wheels, South Point Hotel & Casino, Bilstein Shock Absorbers, STEEL-IT, RIGID, Multitool USA, Satellite Phone Store.com, Biltwell, Cerveceria Transpeninsular, PCI Race Radios, The Fab School, Schampa, K&N, Baja Bush Pilots, Mag7 Pits, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.