Ford Motor Company and Ford Racing Return to NORRA’s Baja 6 Day Rally to Prove Performance in Baja

Ford Motor Company and Ford Racing are officially back for the 2026 NORRA’s Baja 6 Day Rally, bringing a powerful lineup of race-proven trucks and a clear mission to win while showcasing real-world performance straight from the showroom floor.

Leading the charge is off-road champion Brad Lovell, returning to defend his 2025 Showroom Stock class victory in the Ford Ranger Raptor. Lovell will once again put Ford Racing’s Race to Road philosophy to the ultimate test, competing in a production-based platform that mirrors what customers can purchase at their local dealership.

Joining the effort is Jamie Groves alongside Seth Goslawski, campaigning a 2026 Ford Bronco in the Showroom Stock class. Together, the Ranger Raptor and Bronco entries highlight Ford Racing’s commitment to durability, capability, and performance under the harshest conditions in off-road racing.

“I want to do the epic races that count, and clearly the NORRA’s Baja 6 Day Rally is one that counts,” said Lovell. “It’s a chance to test our equipment and show what Ford’s Race to Road program is all about. We race it in Showroom Stock, with a truck close to the Ranger Raptor customers can find in a Ford dealership. We are Baja-proving vehicles over 1,400 miles.”

The NORRA’s Baja 6 Day Rally is one of the most demanding endurance events in the world, covering more than 1400 miles from Ensenada to San Jose del Cabo. The rally format pushes both drivers and machines through a relentless mix of high-speed desert, deep sand, silt beds, technical mountain terrain, and unpredictable conditions that define Baja racing. With six consecutive days of competition, teams must balance speed, strategy, and reliability to reach the finish.

Ford Racing’s return is about more than competition. It is a statement of confidence in their production vehicles and a high-visibility platform to demonstrate performance where it matters most. The Showroom Stock class continues to be one of the most compelling categories in the rally, offering fans and media a direct connection between race vehicles and consumer products.

With a strong driver lineup, proven platforms, and a clear focus on performance, Ford Racing enters the 2026 NORRA’s Baja 6 Day Rally positioned as a major contender and a headline story throughout the event.

NORRA hosts two premier events each year, the NORRA’s Baja 6 Day Rally and the NORRA 500 held each October. For more information, visit www.norra.com. 

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