Ensenada, Baja, Mexico
April 27, 2026
NORRA and Hammerking Productions Launch Full Live Coverage of Baja Six Day Rally
From Ensenada to San José del Cabo, every mile. Every moment. Live.
National Off-Road Racing Association (NORRA), in partnership with Hammerking Productions, is set to deliver comprehensive, live, start-to-finish coverage of the legendary NORRA Baja 6-Day Rally - bringing fans closer than ever to one of off-road racing’s most iconic endurance events.
Combining the challenge and intensity of Baja racing with Hammerking’s live broadcast expertise-honed through productions like King of the Hammers-this partnership elevates the rally experience with best-in-class storytelling, real-time race coverage, and immersive digital engagement.
Fans around the world will be able to watch the rally live via the King of the Hammers YouTube channel, the NORRA TV YouTube channel, and through Hammerking’s DirtHub digital platform (dirthub.tech), which serves as a central fan destination, offering real-time GPS tracking, live video streams, and full rally coverage. Daily recap shows featuring curated highlights from each stage will also air on RACER Network.
LIVE COVERAGE SCHEDULE (ALL TIMES PACIFIC)
| Friday, May 1 @ 11:50 AM | Qualifying from Rancho Nelson (Featuring 6100 Trucks, Pro SXS, Pro SXS NA, Pro SXS FI, Class 10, and select qualifiers) |
| Saturday, May 2 @ 7:20 AM | Stage 1: Ensenada → San Felipe |
| Sunday, May 3 @ 7:50 AM | Stage 2: San Felipe → Bahía de los Ángeles |
| Monday, May 4 @ 7:50 AM | Stage 3: Bahía de los Ángeles → San Ignacio |
| Tuesday, May 5 @ 7:50 AM | Stage 4: San Ignacio → Loreto |
| Wednesday, May 6 @ 7:50 AM | Stage 5: Loreto → La Paz |
| Thursday, May 7 @ 7:50 AM | Stage 6: La Paz → San José del Cabo |
HIGH STAKES. NO MARGIN. PURE BAJA.
The competition will be relentless, with $100,000 on the line for 6100 trucks and the coveted King of Baja title, alongside $40,000 in prize money across the highly competitive Pro UTV categories.
With six dedicated camera teams deployed across every stage and a full suite of in-car cameras capturing the raw intensity of Baja, NORRA and Hammerking Productions will deliver uninterrupted coverage from green flag to final finish.
From technical mountain passes to high-speed desert straights, viewers will experience the full scale, drama, and unpredictability of Baja racing—live.
WHERE TO WATCH
- Facebook Live: Facebook
www.facebook.com/NORRARacingOfficial - YouTube Live: YouTube
www.youtube.com/@NORRARacing_Official/streams - DirtHub:
dirthub.tech
NORRA.com will have all links to tracking, timing, and the live show throughout the race. Follow along @NORRA_Official Instagram for updates.
This isn’t just coverage. This is the Baja Rally—live, unfiltered, and unforgettable.
Media, Sponsorship and Social Media Contact:
Val Douglas
+1 (858) 400-7440 x5
