NORRA Announces Its 60th Anniversary Celebration:
NORRA’s Baja 10 Day Rally in 2027!

In 1967, the National Off-Road Racing Association launched what would become one of the most influential movements in motorsports history, introducing organized off-road racing to the Baja Peninsula and igniting a legacy that still defines desert competition today. In 2027, NORRA turns 60, and to mark six decades of grit, adventure, and racing heritage, the organization is announcing its most ambitious undertaking yet: NORRA’S Baja 10 Day Rally.

Designed as a true peninsula challenge, the 60th Anniversary rally will span ten days of competition from Ensenada to San José del Cabo and back, with a rest day in Cabo. Competitors will race the length of Baja, experience the southern tip in full rally fashion, then turn north and fight their way back to where legends began. It will be a full-peninsula test of endurance, strategy, mechanical preparation, and resilience — and it will stand as the longest rally in North America.

This event is more than a race; it is a tribute to the spirit that started it all. From the original Mexican 1000 to modern rally competition, NORRA has always been built by racers, for racers. NORRA’S Baja 10 Day Rally honors that foundation while pushing the limits of what’s possible in North American off-road competition. Teams will face mountains, deserts, beaches, technical sections, high-speed terrain, remote villages, and the raw, unpredictable beauty that only Baja can deliver. Over ten days, preparation and smart pacing will matter as much as speed. Experience will matter as much as horsepower.

Planning begins now — and it begins with the racers. True to NORRA’s DNA, the 2027 event will be shaped by competitor input on stage design, daily mileage, class structure, logistics, and celebration events. The mission remains clear: authenticity over hype, adventure over ego, heritage over trend.

The 60th Anniversary NORRA’s Baja 10 Day Rally invites competitors from around the world to be part of something historic. Vintage legends, modern race machines, moto warriors, rally explorers, Safari entrants, and first-time adventurers will all have a place in this landmark event. For those who have ever dreamed of experiencing Baja fully - not in a sprint, but in a true rally campaign - 2027 offers that opportunity.

Additional details, route announcements, and registration information will be released throughout 2026 and into early 2027 as NORRA works alongside racers to build the most significant rally event in its 60-year history. This anniversary is not about looking back - it is about defining the next era of Baja competition.

In 2027, Baja will call. For ten unforgettable days, the off-road world will answer.

2027 NORRA’s Baja 10 Day Rally
Ensenada - Cabo - Ensenada
The Longest Rally in North America

Print Media Contact:
Mike Ingalsbee
NORRA Communcations
Phone: +1 858-400-7440 x5

Sponsorship, Social Media, Radio, and Television Contact:
Val Douglas