Yokohama Tire Title Sponsor For Inaugural 2019 Yokohama NORRA 500 Presented By Method Race Wheels

AGUA DULCE, CALIF. – – Like NORRA, Yokohama Tire has always been a pioneer in offroad racing. They are currently celebrating their 50th year in the United States. Back in the 1980’s when their Super Digger III tires were introduced, they could be found on all types of offroad race cars and trucks. Many of the NORRA 500 competitors will be riding on Yokohama tires, just like they did in the 1980’s. Not only does Yokohama sponsor the NORRA 500, but they also provide entrants with a special buy 3, get 1 free deal on tires. Yokohama’s support will help the Inaugural NORRA 500 to expand the many magical moments competitors experience at the MEXICAN 1000. Stories, and legends of the future will be created, and Yokohama wants to be part of it.

Entrants who take advantage of Yokohama’s generous offer will have a wide selection of tires to choose from including their latest, the GEOLANDAR X-AT™ extreme all-terrain tire. The GEOLANDAR X-AT™ is designed for pickup trucks, Jeeps and SUVs, with 27 sizes planned, ranging from 15 to 22 inches. Bob Abram, Yokohama’s senior manager of product planning says, “It offers ultimate off-road performance without sacrificing any on road comfort, making it a great performance upgrade for a variety of pick-up trucks and SUVs, no matter how or where they’re driven.”

Go BOLDER, FURTHER, STRONGER, and QUIETER. From peak to pavement and everywhere in between, the All-New GEOLANDAR X-AT™ is built to conquer serious off-road terrain without compromising on-road comfort. And with a 45,000-Mile Limited Treadwear Warranty, a quieter ride and unique dual sidewall design, the GEOLANDAR X-AT lets you focus on your journey.

Abram added the X-AT is backed by a 45,000-mile limited treadwear warranty and will include load range F sizes for heavier carrying capacities. Plus, it features a dual sidewall design, which allows the consumer to choose the appearance they like the best. “With the GEOLANDAR X-AT, Yokohama now has one of the most complete light truck tire lineups in the market.” Yokohama has a full range of GEOLANDAR tires that include the new GEOLANDAR X-AT™, GEOLANDAR A/T-S, and GEOLANDAR M/T for maximum traction.

Go beyond where the road ends with the all-new GEOLANDAR A/T G015™. This all-terrain tire has been engineered to give you ultimate traction across conditions, whether you're rolling down the highway or leaving the pavement behind.

We guarantee you’ll love Yokohamas. Which is why we provide a Satisfaction Guaranteed 30-Day Trial and a warranty of up to 60,000 miles.
You can't off-road with tires you don't trust. That's why the all-new GEOLANDAR M/T G003™ is engineered with rock-solid, GEO-SHIELD™ technologies from casing to tread. Delivering crushing performance, intimidating looks, and an industry-leading tread life, the GEOLANDAR M/T G003 inspires confidence--even in the most brutal terrain.

No other racing event immerses competitors in the food, drink, culture, and beauty of Baja, like the NORRA races. Competitors run the gamut from offroad racing icons and current stars, to adventure seeking average Joes and well-travelled lovers of Baja. NORRA has classes for bikes, quads, UTV’s, and 4 wheel classes for everything from vintage vehicles to state of the art race cars. They even have an RV class. NORRA strikes a balance between paying homage to the past while celebrating the future. To join in on the fun, go to: today where you will find information on entering the NORRA 500 and/or the MEXICAN 1000.



Beginning in 2010, the National Off Road Racing Association (NORRA) began promoting a rebirth of the NORRA Mexican 1000 rally. The unique off-road rally was co-created by promoter Mike Pearlman to consist of special stages (unlimited speed timed stages in the dirt) linked together by controlled speed liaison / transit sections (highway). The one-of-a-kind, once-a-year, five-day rally includes vintage off-road vehicles and motorcycles, as well as modern desert Rally Raid cars, pre-runner trucks, buggies, UTVs and motorcycles.

Pearlman’s late father Ed and others established the first running of the NORRA Mexican 1000 off-road rally in November of 1967, which eventually became internationally recognized and evolved into the Baja 1000 in the mid-1970's.

NORRA enjoys corporate partnerships with Yokohama Tire, Method Race Wheels, South Point Hotel Casino, Bilstein Shock Absorbers, STEEL-IT, RIGID, Multitool USA, Timberline, Schampa, Satellite Phone, PCI Race Radios, Warn, Biltwell, USActionTrax, Joe Hauler, the Off-Road Motorsports Hall of Fame (ORMHOF), B3KREATIV, and many more.